Rural Ambassador Award


The Rockhampton Agricultural Show competitions are a showcase of the amazing products and talents of our Central Queensland residents. 

For specific competition enquiries please email

Do you have a strong commitment to the rural industries and an involvement and passion for the Agricultural Show movement and would like to be part of the Rural Ambassador Award program?

We welcome all interests in becoming an entrant in the 2024 award. The award seeks young people 20 to less than 30 years of age (as at 1 May) who symbolise the rural spirit - people with vitality who are forward thinking and with a passion for the land and local agricultural shows.

The aim of the Rural Ambassador Award is to highlight the importance of young people in rural and regional Queensland, in particular those associated with the Agricultural Show.  The award identifies those people actively involved in their local Show, who have a sound knowledge of current rural issues affecting their local areas, Queensland and Australia and have a strong affiliation with agriculture.

Being a Rural Ambassador means being involved in the Rockhampton Agricultural Show; creating relationships and networking with those in the industry, presenting sashes and prizes, participation in the Grand Parade, Awards Night and assisting with the following years competition. 


Applications close: 13th May 2024 midnight

Applications reviewed: 14th May 2024

Entrants notified: 14th May 2024

Judges Award Night: To be confirmed

Stocklands pop up: To be confirmed 

Rockhampton Agricultural Show: 12th - 14th June 2024



  • Winner - $1000
  • Runner Up - $500 (cash and prizes)


To enter please submit the application form below, photograph of nominee, and covering letter to, or for any questions or queries you can phone the Show office on 07 4936 8800.  

If you are unable to nominate using the paper version, please complete the online form.


What Is The Process?

Local Show

  • To be part of the 2024 Rural Ambassador Awards at the Rockhampton Ag Show, Entrants will need to submit an application and all required documents to
  • Entrants will be asked to participate in following 
    • Stocklands pop up 
    • Judging night (cocktail evening)
    • Rockhampton Agricultural Show - presenting ribbons/awards, assisting sections, participating in Grand Parade
  • Winner and Runner up entrants will be referred to the Sub Chamber for the Regional Finals 


Regional Finals

The Regional Finals location and date is yet to be announced. 

During Regional Finals the Rockhampton Agricultural Show Rural Ambassador representative will again answer a series of panel questions. 

The winner of the regional finals will then be represented at the Ekka. 

Who Can Compete?

The Rural Ambassador competition is open to males and females, aged between 20-30 years of age. Entrants must be a permanent resident of Australia or New Zealand and have been nominated by an Agricultural Society. Up to eight finalists compete in the National Finals each year, representing each Australian State/ Territory as well as New Zealand. After winning a National Rural Ambassador Award a Competitor is ineligible to compete again in the Competition.

Judging Criteria

Finalists are assessed on their activity and initiative within their local rural communities and their commitment to agriculture, their local show/s and their future goals in and for agriculture. As well as the work they’ve undertaken which has brought them to the National Finals, competitors are interviewed and assessed on their communication skills, their passion for their work, their presentation and their general knowledge.