Rural Ambassador

Rural Ambassador – Rockhampton Agricultural Show

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Are you aged 20–30 and passionate about agriculture, rural communities, and making a difference? The Queensland Rural Ambassador Awards is the state’s leading rural and agricultural leadership program – and your journey starts right here in Rockhampton.

The Rural Ambassador Program empowers young men and women to advocate for agriculture, support rural communities, and champion the role of Agricultural Shows across Queensland. It’s more than a competition – it’s a platform for personal growth, leadership development, and lifelong connections.

The program includes a personal development component that runs before and during the Rockhampton Agricultural Show, equipping participants with the confidence and capabilities to make a lasting impact in their chosen field. The winner will have the opportunity to represent Rockhampton at the Central Queensland Sub-Chamber Awards, with the chance to advance to the State Finals at the Ekka.

Whether you are a farmer, ag student, community volunteer, or emerging leader – this is your chance to be recognised and celebrated.

Interested? Submit your Expression of Interest at the bottom of the page and our Rural Ambassador sub-committee will be in touch to discuss.

EOIs close Sunday 10 May 2026.

What are the prizes?

First Place Prize Package – valued at $1,000

The first-place winner will receive a generous prize package valued at $1,000. Alongside the prize, the winner is honoured with a prestigious official sash and a beautiful bouquet of celebratory flowers. One of the most exciting aspects of the win is the civic recognition: the winner will be extended a special Mayoral invitation as a guest to all civic events in the following 12 months. This unique opportunity offers access to community leadership and networking opportunities.

Runner-up Prize Package – valued at $500

The runner-up will receive a prize package valued at $500. Like the first-place winner, the runner-up is presented with an official sash symbolising their accomplishment and commemorative flowers to mark their success.

What commitments will the entrants have?

The Rural Ambassador competition offers opportunities for participants to engage with their community, develop personal skills, and represent the Rockhampton Agricultural Show in the lead-up to the Show in June.

Mark these important dates in your calendar:

  • Entrant Meet and Greet / Preparation Day – Saturday, 16 May 2026 (9am–3pm)
  • Judged Interview (panel style) – Friday, 5 June 2026 (3pm–6pm)
  • Sponsors / VIP Event – Wednesday, 10 June 2026 (6pm–9pm)
  • Rockhampton Agricultural Show – 11 & 12 June 2026 (9am–6pm)
  • Sub-Chamber Event (Showgirl & Rural Ambassador winners only) – Saturday, 27 June 2026

How will the entrants be judged?

  • Awareness of the agricultural industry, including challenges and their impact on communities, current agricultural issues, and commitment to Agricultural Shows.
  • Key attributes such as show involvement, general and rural knowledge, community involvement, communication skills and personality, ambitions/goals/interests, presentation, and overall interview conduct.

But don’t worry – you won’t have to do it alone. Our sub-committee will be here every step of the way to guide you through the process.

Click here to view form.

Questions?

We’re happy to help. Contact the team by emailing show@rrc.qld.gov.au or phone Sharnie De Klerk on 0438 126 994.

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